Why Circularity Must Be Convenient – Designing Systems People Actually Use
Convenience is the greatest enabler of sustainability. We design systems that reduce friction- from doorstep collection to clear communication on…
Silhouettes, Shortage & Silence – Why Clothes Donations Fall Short in India’s Metro Cities
Most of the clothing items donated in metro cities are western clothes which are unwanted in rural areas because of…
Not all clothes need a second body – Why Donation is not the answer to Fashion Waste
Oftentimes, donation is just a mechanism of shifting the responsibility of discarding the item to a landfill.