Why Circularity Must Be Convenient – Designing Systems People Actually Use
Convenience is the greatest enabler of sustainability. We design systems that reduce friction- from doorstep collection to clear communication on…
Silhouettes, Shortage & Silence – Why Clothes Donations Fall Short in India’s Metro Cities
Most of the clothing items donated in metro cities are western clothes which are unwanted in rural areas because of…
REPEAT AND REFLECT – The actual cool trend you scrolled past
We can style the same outfit in multiple ways rather than sending it on the way to landfills after a…
Not all clothes need a second body – Why Donation is not the answer to Fashion Waste
Oftentimes, donation is just a mechanism of shifting the responsibility of discarding the item to a landfill.
Hauls and Hashtag – an aesthetic trap
Behind every "Get ready with me, Life in a Day, and Thrift Reel" there is a growing pile of clothes…
RETHINKING FASHION WASTE – How students at LPU are turning scraps into sustainability statements
We sent over 350 kg of textile waste to Students at Lovely Professional University and each group of students was…
The psychological trap that makes you buy more – FASHION REFUGEE
The fomo trap, discounted pricing, the all too frequent sales, free shipping and other forms of freebies and celebrity endorsements.
DECLUTTERING – because your closet in not a museum
Decluttering is not goodbye to your clothes – it's a goodbye to chaos and welcome to innovation.
ZERO WASTE FASHION – CUT THE CRAP
Respun collection centers are our response to the fashion fueled war.
How is Gen-Z progressing towards activism against fast fashion brands
Fashion is much beyond what you wear, it is what you represent and most importantly who you are.